Lisa is a senior public relations executive with more than 25 years experience in developing and implementing strategic public relations programs. With proven media relations success, she specializes in working with technology, professional services and aviation companies.
At LCH Communications, Lisa’s clients include a range of BtoB technology companies including LeadGenius, Intelligent Product Solutions and tech recruiter Mondo. In addition, she launched BabyCenter.com, with public relations efforts landing stories in AP, USA Today, parenting magazines, and more.
In the private jet sector, Lisa works with ExcelAire and Hawthorne Global Aviation. She also managed the global crisis communications effort for ExcelAire, one of the nation’s leading private jet firms, following the October 2006 mid-air collision in Brazil.
Before founding LCH Communications, she was Senior Vice President and Technology Group Director for global PR firm Manning, Selvage & Lee (now MSLGroup Americas/Publicis) – and managed PR programs for IBM, Intuit (Quicken, QuickBooks and TurboTax) and NCR.
Lisa is the recipient of numerous PR industry awards including the PRism award for the NCR WaveLAN launch. She has expertise in PR strategy and media relations, with strong business, technology and consumer media contacts.
She began her career as a reporter for the Quincy Patriot Ledger newspaper in Massachusetts, and graduated with honors from Boston College, with a degree in journalism and Spanish. Lisa currently lives near New York City.
Liz Einbinder brings more than 16 years of public relations experience in the consumer, small business, technology and personal finance space, with a strong emphasis on launching companies and building brands. Throughout her career, Liz has worked with a number of consumer companies including American Express, BabyCenter, eBay, Intuit, iTunes, LeapFrog, and PayCycle.
At the onset of her career, Liz executed the first launch of Intuit’s QuickBooks. She further honed her PR experience managing all Quicken PR activities and then went to the UK to launch QuickBooks and Quicken internationally. Over the years she has helped many Internet companies take their enterprises from business plan to product rollout, including managing launches for BabyCenter, FreeWorks, and PayCycle. As a PR professional, she has a strong background in project management, strategy and media relations across industry, business and consumer media.
On the consumer front, Liz managed all PR activities for Apple’s iTunes music store, which included launching iTunes across Europe and managing all domestic PR opportunities for the store. Over the past decade she has worked on public relations campaigns for American Express’ consumer card division, foundation, OPEN and other small business focused activities. Liz is based in San Francisco.